Water Safety

The Silent Danger

Drowning is the #1 cause of death for children ages 1 to 4 in the United States. It's a devastating statistic that every parent should know. What makes it even more alarming is that 88% of drowning accidents happen when an adult is present nearby.

Drowning doesn't look like what you see in movies. There is no splashing, no screaming, no waving for help. It happens in seconds. It happens in silence. A child can slip underwater without making a sound, and by the time anyone notices, it may already be too late.

Why It Happens So Fast

Young children have a high center of gravity relative to their body size. A toddler leaning over a pool edge, a bathtub, or even a bucket of water can topple in headfirst. Once underwater, children often lack the strength, coordination, or instinct to right themselves and get their head above water.

Even in shallow water, a child's face can become submerged. Without immediate intervention, loss of consciousness can occur in as little as 20 seconds, and irreversible brain damage can begin within minutes.

How Floatee Helps

Floatee provides an extra layer of protection for your child around water. If a child wearing a Floatee falls into water, the inflatable component activates automatically in under 3 seconds, turning the child onto their back with airways clear of the water in under 5 seconds.

This automatic response buys critical time for an adult to reach the child. It works even when no one is watching, even in those brief moments of distraction that every parent experiences.

However, Floatee is not a substitute for adult supervision. It is a supplementary safety layer designed to work alongside attentive caregiving.

Essential Water Safety Tips

• Always supervise children near water — Designate a responsible adult as a "water watcher" at all times. Avoid distractions like phones or conversations.
• Learn CPR — Knowing CPR can be the difference between life and death. Take a certified course and refresh your skills annually.
• Secure pool fences — Install a four-sided isolation fence (at least 4 feet high) with a self-closing, self-latching gate around all pools and spas.
• Use Floatee as supplementary safety — Dress your child in a Floatee whenever they are near water for an added layer of automatic protection.
• Teach water awareness — Even young children can begin learning basic water safety rules, like never going near water without an adult.
• Remove standing water — Empty buckets, kiddie pools, and other containers when not in use. Even a few inches of water can be dangerous.
• Know the signs — A drowning child may be vertical in the water, head tilted back, mouth at water level, eyes glassy or closed. They will not call for help.